5 signs your website is costing you customers (and how a professional solves this)
Notice that your website is not delivering what you expect? Then chances are your online business card is costing you customers rather than attracting them. In this blog you will discover the five most common signs and learn how a professional web designer can fix them.
1. Your website loads slowly
Visitors drop off if they have to wait more than a few seconds. A slow website looks unprofessional and directly costs conversions.
Solution: a professional ensures fast hosting, optimised images and lean technology so your site runs smoothly.
2. The design looks outdated
An old-fashioned look gives the impression that your business is standing still. Visitors trust you less quickly and click away sooner.
Solution: a modern, fresh design that matches your brand and target audience. A professional web designer puts your business on the map online.
3. Your site does not work well on mobile
More than half of all visitors now come via smartphone. If your site is not mobile-friendly, you lose customers immediately.
Solution: a responsive website that automatically scales well on mobile, tablet and desktop. This keeps the user experience optimal.
4. You are missing clear calls to action
A website without clear buttons or routes does not guide visitors in the right direction. The result: they click away without taking action.
Solution: strategically placed calls to action such as "Request free advice" or "Direct contact?" generate more leads and enquiries.
5. Your website is hard to find in Google
A beautiful website is useless if nobody can find it. Without good SEO, businesses miss opportunities every day.
Solution: a specialist sets up your website with an SEO strategy, so you rank better in Google and become locally visible in your region.
Frequently asked questions
How do I know if my website is costing me customers?
Watch for high bounce rates in Google Analytics, few enquiries through your form, or complaints from visitors about speed or usability.
What does it cost to improve my website?
That depends on your requirements. Small improvements can often be implemented quickly and affordably. For a complete redesign we always provide a clear proposal.
Can my existing website be improved, or do I need to start from scratch?
That varies per situation. Sometimes optimisation is enough, sometimes a completely new site is smarter. We advise you honestly on what delivers the best results.
Ready for a website that does attract customers?
Do you recognise one or more of these signals? Then it is time for action. At ITComSol we build websites that are not only beautiful, but also convert.
Request free advice or view examples of our work.
Want to learn more about the impact of loading speed? Check out the research from Think with Google.
