Google Ads management from Groningen
Ads in Google aimed at new customers, not just clicks. We set up your account and look after it every month, for business owners throughout the Netherlands.
Who it is for
Google Ads management is for business owners who already advertise in Google and are not sure what it brings in. And for business owners who want to start, but do not want to work it all out themselves. The trade calls this SEA: search engine advertising, in practice Google Ads. Your ad then appears at the top of Google at the moment someone searches for what you do. Itcomsol is based in Groningen and works for business owners in the Northern Netherlands, such as Drenthe and Friesland, and beyond.
Discuss your Google AdsWhat our Google Ads management includes
Reviewing your account
If you already advertise, we first look at where the money goes. Which searches cost money, which ones bring something in, and which campaigns have been running for months without results.
A campaign for new customers
We clear out what brings nothing in and set up a campaign for people who do not know you yet. Not on your own business name: anyone who types that in finds you anyway.
Exclusions
A list of searches your ad should not appear for, such as "free", "vacancy" or "do it yourself". That way you do not pay for clicks from people who will never become customers.
Ad copy that shows what sets you apart
Ad texts that show what makes you different from your competitor. Where it fits, we add a temporary offer with a start and end date.
Measuring what counts
We set up tracking of which click became an enquiry, a phone call or a booking. Then you know not just how many people clicked, but also what it brought you.
A monthly report in plain language
Every month: what you spent, how many enquiries it brought in, what an enquiry cost on average and what we adjusted. No jargon.
What the monthly fee does not include
The ad budget. You pay that directly to Google, with your own payment method, and the account stays yours. We manage how the budget is spent, but the money does not pass through us. A new website or landing page, photography and video are not included either. If your website is due for renewal, that is a separate service.
Want to know what your ads bring in today?
Discuss your Google AdsHow it works
Getting acquainted
We discuss what you want to achieve, which region your customers are in and roughly what a new customer is worth to you. That determines what an enquiry may cost.
Access to your account
You give us access to your own Google Ads account. If you do not have one yet, we set one up in your name that stays yours.
The start phase
We review the account, clear it out, prepare the new campaign and the exclusions, and make sure enquiries are being measured.
The monthly work
Every month we go through the searches, add to the exclusions, adjust bids and ad texts and keep an eye on the budget. After that you get the report.
What it costs
€595 one-off for the start phase, then €350 per month for the management. Excl. VAT and excl. ad budget. Minimum 3 months, cancellable monthly after that.
Start phase: reviewing and cleaning up your account, a new search campaign, exclusions and measurement of enquiries
Every month: going through the searches, adding exclusions, adjusting bids and ad texts
Keeping an eye on your ad budget
A monthly report in plain language
This covers one Google Ads account with search campaigns. More accounts, or Shopping campaigns for a webshop (ads with a product photo and price)? We agree on that separately beforehand.
Frequently asked questions
How much ad budget do I need?
That depends on your trade, your region and what a click costs in your market. We discuss it beforehand, based on what a new customer is worth to you. You decide the budget, and you can change it at any time.
Do I pay the ad budget to you?
No. You pay the ad budget directly to Google, with your own payment method. To us you only pay the start phase of €595 and then €350 per month (excl. VAT).
Who owns the Google Ads account?
You do. The account is in your name and we are given access to it. If you stop, our access comes off and everything in it stays yours.
I already advertise. Can you take it over?
Yes. We start with the review: what is running now, what it costs and what it brings in. What works, we keep. The rest we clear out.
Do you promise a number of enquiries?
No. How many enquiries you get depends on your budget, your competitors, your website and how well your offer matches what people search for. What we do instead: measure what your spending brings in and adjust every month based on what works.
How do I see what my ads bring in?
In the monthly report. It shows what you spent, how many enquiries, phone calls or bookings it brought in and what an enquiry cost on average. If things are not moving in the right direction, you hear it from us.
Can I stop early?
The management runs for at least 3 months. That is how long a campaign needs to learn, and then we can adjust based on real figures. After that the management is cancellable monthly. The account and everything in it stays yours.
Want to know what your ads bring in today?
Send us your business name, the address of your website and whether you already advertise in Google. We will tell you where we would start.
Discuss your Google AdsShall we take a look at your ads?
Leave your business name and whether you already advertise in Google. You'll get a personal reply about where we would start and what the monthly management involves.
- You pay the ad budget directly to Google, the account stays yours
- Minimum 3 months, cancellable monthly after that
- The introductory call is free of obligation
Want to be found without paying for every click as well? See our SEO service.
See SEO